HITH.co will represent Chiara Ferragni in Brazil, creating strategic opportunities between Brazilian brands and the global market.
Strategic partnership between Brazil and Italy
The HITH.co, a global reputation and influence hub, has partnered with fashion icon and entrepreneur Chiara Ferragni. The agreement marks the beginning of her commercial representation in Brazil, enabling new collaborations with national brands seeking global exposure.
Known as one of the pioneers of professional digital influence, Chiara Ferragni built an ecosystem that merges fashion, content, and entrepreneurship. As a result, she turned her online presence into a global business model that reshaped the fashion and influencer industries.
Agreement consolidation
The partnership was solidified in Milan after initial talks in São Paulo in November 2025. Since then, discussions have evolved into structured initiatives connecting the Brazilian market with Ferragni’s global business network.
“Representing Chiara in Brazil is both a strategic and symbolic step. She helped shape what we know as professional influence,” says Patrícia Mirza, founder of HITH.co.
New opportunities ahead
Through this representation, HITH.co will develop business opportunities, partnerships, and special projects involving Chiara Ferragni’s brand ecosystem in Brazil. The hub aims to strengthen connections between the national market and the global fashion industry.
“Brazil is no longer just an audience. It’s a key market with brands eager to engage globally. Our goal is to build bridges that make sense both culturally and commercially,” adds Mirza.
Global influence hub
Founded by Patrícia Mirza, HITH.co specializes in global influence and brand positioning. The company connects talents and brands through international projects, partnerships in film festivals and luxury events, and strategies that go beyond social media to establish long-term business growth.
